CLIENT: SWATCH
PROJECT: VALENTINE'S DAY 2022
PROJECT: VALENTINE'S DAY 2022
Teaming up with Swatch again, our second Valentine’s Day campaign for the brand
is a playful take on the notion that sometimes the unexpected nature of falling in love,
forces us to take drastic action.
is a playful take on the notion that sometimes the unexpected nature of falling in love,
forces us to take drastic action.
Drawing inspiration from the sirens, alarms, buttons and symbols that we associate
with emergencies, we created a fun, tactile environment that the watches could
interact with. The campaign was used across social, press and in stores around
the globe to support the launch of 3 watches.
with emergencies, we created a fun, tactile environment that the watches could
interact with. The campaign was used across social, press and in stores around
the globe to support the launch of 3 watches.
